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This is a Past Event
Start:  Thursday, Nov 14, 2019  7:30 AM
End:  Thursday, Nov 14, 2019  9:00 AM

Founding Farmers - King of Prussia
255 Main St #180
Town Center
King of Prussia, PA 19406   directions   parking »

Hosted By: ANA Business Marketing Philadelphia

Event Features: Breakfast Event, Business Networking, Educational

One to one email and messaging is no longer the privilege of consumer marketers. Savvy B-to-B communicators are seizing onto personalization and turning batch and blast customer communication into relevant customer focused messaging that?s cutting through inbox clutter and driving deeper account based messaging. Embracing simple steps in your everyday emails, you can stop speaking at your database and start talking to your customer. In this conversation, we?ll explore some industry data and discuss best practices and strategies to help you change the conversation and turn customers into advocates. Key Takeaways will include: Segmentation tactics for personalization Content requirements for more focused messaging Resources and sales alignment strategies. FEE: $30 member / $40 non-member

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